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The Lagom Trend

30 Jul

Torturing myself with visits to local bookshops to window shop – whilst purposefully leaving my wallet at home – I have been noticing all these books on Lagom.  At the beginning I thought it was just one or two popular books that were around all the time due to popularity but no, it’s an uncalled for glut.

It was perhaps inevitable after all the literature and TV from Scandinavia that has been coming over to these shores of late, that other less interesting aspects would also.  This is being marketed as a new lifestyle trend in the form of Lagom.  The closest translation of Lagom (so the internet informs me) is ‘in moderation’, or ‘just enough’.  A cynic may suggest the success of Hygge has encouraged this new trend.

Browsing through some of these works, the first thing that strikes me is how many books there are, there are certainly much more than ‘just enough’, a quick search of Amazon reveals at least ten books which is way too much for what this fad offers.  The next is how there seems to be little new here, it’s the usual formula: the modern world is terrible, take a step back, be kind to people, don’t spend too much money unless on quality, share, be happy, and so on.

My admittedly quick flicking through of a selection of these books gave me nothing whatsoever to suggest it wasn’t just a cash grab hidden behind a simplistic ideal that this is what Sweden adheres to and we are in some ways doing it right compared to them.  These sorts of common sense handbooks seems to be ever popular and can usually be summed up with the above formula.  Why people continue to pump money into such simplistic stuff, on the writing, publishing front, as well as the eventual reading of this fluff is beyond me.

 

 

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18 Comments

Posted by on 30/07/2017 in Life

 

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18 responses to “The Lagom Trend

  1. shadowoperator

    30/07/2017 at 14:31

    Well, you’ve explained “Lagom”; now, what is “Hygge,” when it’s at home and not wandering round the town?

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    • Ste J

      30/07/2017 at 14:38

      Hygge is the art of creating intimacy ,be it with friends or alone. It’s a feeling of contentedness, the Danes are mad for that sort of thing and it became a big thing over here. Who would have thought that holding a hot chocolate with both hands could be so intense!

      Liked by 2 people

       
  2. Alastair Savage

    30/07/2017 at 15:00

    Me too!

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  3. cricketmuse

    30/07/2017 at 15:06

    Isn’t IKEA part of this movement? Maybe they slyly started it. I grew up with the concept of minimalism. Same idea, different package?

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    • Ste J

      30/07/2017 at 19:32

      Yes being Swedish they get a bit of love, although for quality products that may be a bit of a stretch! It is high on decluttering and such, it’s a case of seen one, seen em all. Or just an expensive reminder to clear stuff out every so often. There is nothing new here.

      Liked by 1 person

       
      • cricketmuse

        30/07/2017 at 19:37

        Speaking of Swedish–have you read A Man Called Ove? IKEA makes an entrance a time or two.

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        • Ste J

          31/07/2017 at 23:34

          I haven’t. In fact I am ignorant of it entirely. This saddens Ste.

          Liked by 1 person

           
          • cricketmuse

            01/08/2017 at 01:18

            Oh, do trot out and find this author! Great humor and insights on Swedish life.

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  4. Andrea Stephenson

    30/07/2017 at 20:58

    I’d heard of hygge but not lagom. I think all these books on simplicity are a symptom that we’re not happy with our lives as they are – but instead of looking at our own lives we want some kind of ‘cure’ from elsewhere.

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    • Ste J

      31/07/2017 at 23:47

      It does seem like it, or perhaps we know the answers but need that outside push. Either way as long as I can keep my favoured books, I am happy.

      Liked by 1 person

       
  5. gargoylebruce

    30/07/2017 at 23:03

    I often wonder what actual Scandinavians think of their secret practices being bandied about all over the world.

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    • Ste J

      31/07/2017 at 23:33

      Good question. Especially when they become a fad for others and perhaps miss the original point.

      Liked by 1 person

       
  6. Liz Dexter

    31/07/2017 at 08:29

    Sigh – another trend, another slew of books – like all the books on decluttering themselves cluttering up the place (the woman whose book I read about tidying up her house admits in it that she has too many books on decluttering, which did make me giggle!

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    • Ste J

      31/07/2017 at 23:50

      Haha, it is interesting how a possible cure quickly becomes a symptom.

      Liked by 1 person

       

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